Suffolk County Council
Road Safety Campaign
Campaign|Digital|Print design
A bold road safety campaign for Suffolk’s communities.
Yellobelly has been working with Suffolk County Council active travel team to encourage residents to walk, wheel or cycle rather than automatically jumping into their cars, either for short journeys or as part of a longer trip.
We developed the “Lollipops Aren’t Just For Children” campaign, aiming to reduce incidents of abuse and non-compliance towards school crossing patrol officers. The campaign’s objective was to remind drivers of their legal duty to stop when signalled, ensuring safer streets for all pedestrians.
We created a bold, universally recognisable visual identity to communicate the campaign’s urgent message across digital, print and outdoor media. The design features striking imagery and clear, direct language, ensuring high visibility and immediate impact.
The campaign rolled out across bus adverts, radio spots and social media, with video content featuring real patrol officers sharing their experiences. This approach humanised the message, reinforcing the importance of respect and compliance on Suffolk’s roads.
