Ormiston Families
Brand|Animation|Print design
Supporting families in the East of England to build resilience and make choices to improve the life chances of their children.
The client brief was to simplify and strengthen the Ormiston Families brand to enable effective communication to all stakeholders and simply articulate the vision and mission of the charity.
We ran interviews, workshops and surveys, to fully understand Ormiston’s work and varied audiences.
We created a brand strategy and visual identity that quite simply represents the possibility of a brighter future.
Using the proposed identifying strapline ‘Brighter futures’ the brand immediately gave Ormiston an ownable and flexible visual identity to clearly define what they do.
The use of the Paytone font, bold colour palette and use of photography underpin the brand language whilst an engaging animation style develops the Ormiston vision of “Safe, healthy, resilient families.”
“Ormiston Families appointed Yellobelly to assist them with a major rebrand to bring the charity’s work to life and to help raise awareness of their work across the East of England.
Over the course of 6 months, the team at Yellobelly made the process seamless and inspirational, involving all stakeholders in the development of the new brand and associated collateral including a new website and a powerful animated film which has gone on to do exactly what we wanted. Throughout the process, the team at Yellobelly listened to our challenges and what we wanted to achieve and have continued to support the charity with further design and brand consultancy.”Income Generation & Marketing Director, Ormiston Families
