Metropolitan Police
School-aged Robbery
Campaign|Digital|Print design
Alerting potential victims to the risk of school-aged robbery at key times and in high-risk areas.
The Met’s campaign objective was to reduce the number of school-aged robbery offences in hotspot locations using key messages to prompt potential victims to change their behaviour.
We created a memorable ‘glitch’ design as the campaign visual identifier to work across targeted social, digital and print.
Initial animation was generated for Snapchat and TikTok with subsequent creative developed for YouTube, DigiVans and print.
The campaign also partnered with Fearless, the youth brand of the independent charity Crimestoppers, which enables young people to give information about crime 100% anonymously.
