Metropolitan Police
Operation MakeSafe
Campaign|Digital|Print design
An initiative to empower businesses and organisations to tackle child exploitation through increased awareness and training.
Operation MakeSafe is a national initiative focused on making sure that people working in businesses such as hotels, licensed premises, taxi companies, shops, and care homes are aware of the early warning signs of child exploitation and then can report concerns to the police.
A comprehensive campaign toolkit including a training video and posters to raise awareness amongst their customers and staff.
The core training asset is an eight minute animation which focuses on two victims of exploitation. The video identifies situations where increased awareness could help businesses identify potential victims.
A distinctive illustration style and use of all CAPS typography creates a unifying look and feel across the digital and print comms.
