Metropolitan Police
Hardest Call
Campaign|Digital|Print design
A campaign for change in London, led by mothers who have lost their sons to knife crime.
‘Hard Calls Save Lives’ hopes to prevent knife crime in London by encouraging people to share information. The campaign acknowledges that it can be hard to phone in with information – but reminds people that there are harder calls.
Yellobelly were asked to support the AMV BBDO series of films with the development of a ‘Hard Calls Save Lives’ campaign mark and supporting materials.
For the initial launch phase of the project we developed the ‘Hard Calls Saves Lives’ logo and typographic design style that would be implemented across all campaign outputs. We created a series of social animations, print materials and website assets to underline the anonymity of calls to CrimeStoppers.
Using the AMV films and stills we incorporated key messaging and end-frames to incorporate the call to action and ‘Hard Calls Save Lives’ logo. Deliverables included social, digital screens, web banners, TV and print.
