Metropolitan Police
Crime Prevention
Digital campaign
A series of short crime prevention videos hosted on the Metropolitan Police’s YouTube channel.
Police Officers are uniquely positioned to be able to provide professional and expert advice to the public on how to keep themselves, their property and their valuables safe.
We created a series of 60 second videos with the flexibility to work as 10 second clips for partner websites, social and paid-for media.
The youth strand and a wider public strand required a different look and feel relevant to the audience, but tied together with the same core branding.
‘HOW TO’ is highlighted to emphasise the series name in conjunction with strand specific colours and geometric patterns to define the advice series.
