Metropolitan Police
Ask For Angela
Campaign|Digital|Print design
People who feel unsafe, vulnerable or threatened can discreetly seek help by approaching venue staff and asking them for ‘Angela’.
The Met and the Mayor of London have joined together with Safer Sounds, part of the Safer Business Network, and licensed venues across London to help keep people safe while enjoying a night out.
Yellobelly updated the existing female-focused Angela design to a gender neutral approach.
Working with the ‘Tackling Violence Together’ campaign colours and texture we developed an Angela ‘A’ icon which subtly incorporates a halo to reference the themes of support and assistance – an angel to others.
We worked across two strands of design – customer-facing and venue promoted assets. Customer assets included social posts ahead of a night out whilst venue focused were targeted at deterring offenders.
