Goodenough House
Brand|Print design|Website
An event space ‘hidden gem’, located on leafy Mecklenburgh Square in the heart of Bloomsbury.
A name change and logo development for Goodenough College Events and Venue Hire to communicate the distinctly different brand that separates the event spaces from the postgraduate residential College.
The winged torch of the original Goodenough College logotype is replaced by the flame of a tulip.
The brand strongly infers a sense of the torch icon but creates a distinctly different look and feel to differentiate the range of historic, modern and outdoor event spaces from the postgraduate accommodation.
The visual identity weaves through every part of the brand application, building on the unique spaces that define the architecture of Goodenough.
