Augmented Reality is the future...

Augmented Reality – AR You Ready?

There are a lot of new technologies coming to us in the near future, from Virtual Reality to faster network connections, drones and more…  But none will be quite so game-changing as Augmented Reality which, I believe, will be as adopted and ubiquitously used as mobile phones are today.

So what is it?  At its very core it is the overlaying of extra information on top of real world images and objects.  From telling you information about the world around you to giving you directions to the nearest cash point or tube station.


There are already examples of Augmented Reality available and being used around the world now.  From The Night Sky, an app that lets you point your mobile phone or tablet at the night sky and it will identify planets, stars and other interesting night sky objects… through to L’Oreal’s Makeup Genius which lets you test out their range of products on a video feed of yourself in real time.  The London tube app also has an AR mode to help you find your way to the nearest tube station (useful for getting that last tube home?)


With each passing month people are creating more useful apps as the hardware to support augmented reality is improved.  With hardware on the cards such as contact lenses (with wifi and geolocational devices built in), through to glasses that project and filter the images being shown to overlay the information – and, of course, many of us already have mobile phones in our pockets that can be used straight away.


It hasn’t all been plain sailing over the last few years which Google would know that better than anyone else after their Google Glass product was removed from sale in January 2015.  People were uncomfortable with the system being able to take pictures and videos all of the time and then upload it online – but I think the real issue was that the early adopters found it didn’t do enough to make it worthwhile wearing the glasses all of the time… that being said, Google have said they remain committed to the project and are moving it to the next phase – so we’ll have to wait and see what they bring to the table.


Microsoft have recently entered the scene with the announcement of their HoloLens product.  The HoloLens maps the room it is in and then projects, on the glasses that the user is wearing, a changed environment – giving the user access to extra information, video feeds and much much more all over layered on the environment around them.


We’ll see how the world changes over the next few years but I’m willing to bet that augmented reality is going to be heavily involved!

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Augmented Reality – AR You Ready?

There are a lot of new technologies coming to us in the near future, from Virtual Reality to faster network connections, drones and more…  But none will be quite so game-changing as Augmented Reality which, I believe, will be as adopted and ubiquitously used as mobile phones are today.

So what is it?  At its very core it is the overlaying of extra information on top of real world images and objects.  From telling you information about the world around you to giving you directions to the nearest cash point or tube station.


There are already examples of Augmented Reality available and being used around the world now.  From The Night Sky, an app that lets you point your mobile phone or tablet at the night sky and it will identify planets, stars and other interesting night sky objects… through to L’Oreal’s Makeup Genius which lets you test out their range of products on a video feed of yourself in real time.  The London tube app also has an AR mode to help you find your way to the nearest tube station (useful for getting that last tube home?)


With each passing month people are creating more useful apps as the hardware to support augmented reality is improved.  With hardware on the cards such as contact lenses (with wifi and geolocational devices built in), through to glasses that project and filter the images being shown to overlay the information – and, of course, many of us already have mobile phones in our pockets that can be used straight away.


It hasn’t all been plain sailing over the last few years which Google would know that better than anyone else after their Google Glass product was removed from sale in January 2015.  People were uncomfortable with the system being able to take pictures and videos all of the time and then upload it online – but I think the real issue was that the early adopters found it didn’t do enough to make it worthwhile wearing the glasses all of the time… that being said, Google have said they remain committed to the project and are moving it to the next phase – so we’ll have to wait and see what they bring to the table.


Microsoft have recently entered the scene with the announcement of their HoloLens product.  The HoloLens maps the room it is in and then projects, on the glasses that the user is wearing, a changed environment – giving the user access to extra information, video feeds and much much more all over layered on the environment around them.


We’ll see how the world changes over the next few years but I’m willing to bet that augmented reality is going to be heavily involved!

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