When Birketts asked us to work with them on a new advertising campaign, our aim was to position them as the leading law firm in the East of England and on the client’s side. The resulting route uses colloquialisms, both to ensure that the advertising stands out from the crowd and to convey a personal and open approach that feels refreshing in what can be a rather arid landscape. Subsequently, we are very proud to have been given the opportunity to work with them on a number of corporate publications.
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